Island Health rebrand and website

Modernising Patient Care with a Refreshing Brand Identity

Brand identity, Web-design, Illustration,

The Island Health Practice is a GP surgery serving over 15,200 patients on the Isle of Dogs, East London. With the recently updated guidelines on GP practice websites by NHS Digital, the IHP needed a brand refresh to align their website with the updated guidelines and establish a new, consistent brand across all media to enhance patient care.

Building a website

Using the practice’s ethos of easy, accessible healthcare, my primary focus was to design a user-friendly website. Adhering to NHS Digital guidelines and WCAG-3 accessibility standards, I used Webflow to build a clean modular layout allowing for easy accessibility and also allowed the Island Health team to easily update information, ensuring the website remains a user-friendly and up-to-date online presence, further enhancing patient care and communication.

Visit the website

Brand refresh

I refreshed the previous branding to create something that was still recognisable to patients but can now work seamlessly across all elements of the practice’s comms.