Creating flow
To meet this challenge, I developed a vibrant and dynamic mural concept centred on the unifying theme of "flow," drawing inspiration from the constant presence of the borough’s canals and rivers amidst its evolving urban landscape. This concept was visually translated into an abstract river that weaves through the mural compositions.
The visual identity
To tell the story of the TH GP Care Group, I created a rich visual tapestry that integrated photography, capturing snapshots of local life and the Care Group’s vital work, I also created bespoke illustrations of local landmarks within Tower Hamlets and Waltham Forest to reflect their wider reach
Result
The resulting high-quality artwork delivered a striking and culturally resonant feature, enthusiastically received by staff and visitors, and subsequently leading to further commissions for a range of their communication materials.
